Google processes more than 3,5 billion searches per day, with search contributing up to 80% of all trackable website traffic. Shopify’s forums include an Ecommerce Marketing category where you can ask SEO questions, swap links, and discuss other marketing topics. Robert Lehmann, owner of Fair Wind Fasteners, emphasizes the importance of quality content. Let’s start with an SEO basics checklist.
Now let’s take a look at a few ways you can improve the user experience on your site, which will also help you to rank higher in search results. Bing is the second-largest search engine in the United States and accounts for 15% of all searches. This Shopify SEO guide will walk you through everything you need to do to get your store to rank (appear high up) in search engine results pages (SERPs). This Shopify SEO guide will walk you through everything you need to do to get your store to rank (appear high up) in search engine results pages (SERPs).
SEO services are one aspect of marketing via digital channels that could quickly become a chore and overwhelming particularly for new Shopify customers who have been trying to get their site and brand up and running, but not contemplating how to get in the first position on Google’s page of results. Don’t add hundreds of words of fluff if customers don’t need it. Include your target keywords and strongest copy at the very beginning of your meta description, and try to avoid going over 155 characters. Simply buying a domain and setting up a website doesn’t mean that site is automatically SEO-ready.
Despite higher word counts correlating with higher rankings, quality is far more important than quantity. So, how do you optimize your website for SEO? Whether you’re running a blog or an online store, this ultimate SEO checklist will walk you through the entire process. Great content utilizes keywords and search terms in the H1, H2, and H3 tags. Basic SEO improvements can be made at little to no cost using Shopify’s built-in tools, while professional SEO services can range from a few hundred to several thousand dollars per month.
But if you want to go beyond that and include optimized product descriptions, search-friendly title tags, and a high-converting page layout, a Shopify SEO agency can help. Most questions warrant at least a few hundred words, but many go above and beyond; the average Google top 10 result contains 1,447 words. That said, there’s usually a minimum length needed to fully answer a question and have a chance at appearing in search results. Best practice is still to include just one, but if you’re optimizing a larger website, consider split-testing the number of H1 tags on each page.
If you have a brick-and-mortar business location, local SEO needs to be a big part of your SEO checklist. Shopify stores are the fastest in the world, loading 1,8x faster than stores on other platforms. Rainbow Symphony, a paper glasses store, chose Coalition for its Shopify SEO services with the goal of increasing site traffic and revenue. This lets Google and other search engines know what the content is about, and establishes the site as an authority on that content, therefore increasing rankings sitewide.
There’s been some debate on how many H1 tags you can use on each page. It’s no wonder 82% of marketers say SEO has a positive impact on business goals. A skilled Shopify SEO company provides services that increase organic traffic to your store and generate more sales.
Is Shopify more SEO friendly than WooCommerce?
It’s also important to note that Shopify sites load faster, on average, when compared to WooCommerce sites. Built-in mobile optimization – For achieving better SEO results, the response and mobile-optimized sites are the two major functionalities. Regarding ease of use, Shopify is generally considered more user-friendly than WooCommerce due to its clean and intuitive interface, making it easy for even non-technical users to set up and manage their stores.
Are Shopify SEO apps worth it?
It has a simple interface with tons of features that can be automated if you choose one of their paid plans. All three of the tools you mentioned (Semrush, Screamingfrog, and Ahrefs) are great options for SEO, and each one has its own strengths and features.
How do I check my Shopify SEO score?
Use a free tool like Google Search Console to focus on essential SEO metrics and track relevant changes in keyword ranking and organic traffic. Additionally, Google’s Search Console and PageSpeed Insights are valuable tools for assessing aspects of your site’s SEO performance and speed optimizations. Since there are hundreds of important SEO metrics and data points to analyze, start by creating an SEO campaign to get yourself organized. In the short term, the easiest way to get more traffic to your online store is to optimize your content so that a search engine recognizes it as relevant to queries related to your products.
These tools can scan your Shopify store and provide a detailed report on your SEO health, including issues and areas for improvement.