If your HTML meta description doesn’t match what Google shows in search results (for one or more target keywords), the tool will advise you to “Provide a more relevant meta description. Google automatically generates a snippet of your pages based on the search query, the content on the page, and the page’s meta description. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query. While this isn’t a meta description that will appeal to first-time gardeners looking for cheap and easy-to-use equipment, Burgon and Ball know their audience – experienced gardeners who want high-quality, professional-level tools – and focus on appealing to them and them alone.
Search engines show meta descriptions below the page title in search results if they can’t find site content that’s more relevant to a visitor’s search terms. Search engines show meta descriptions below the page title in search results if they can’t find site content that’s more relevant to a visitor’s search terms. And if you don’t have a meta description set, sometimes totally inappropriate text can get pulled in – like a cookie consent pop-up (I’ve seen it happen). They are added within the section of an HTML document and include metadata like the title, description, and keywords, summarizing your page’s content to search engine crawlers.
Capitalizing the meta description is a bold move, and no one would recommend capitalizing the whole thing. Whether you’re a beginner store owner or seasoned ecommerce webmaster, compelling meta descriptions are important to increase website traffic, provide good user experience, and improve conversion rates. A meta description is an HTML element that provides a brief summary of a webpage. I particularly liked this meta description from H&M because like Asos, it shows that the brand has taken steps to adapt to the coronavirus crisis with an appeal in the beginning to women who might be shopping for home workout clothing.
Let readers know what you do, tell them about your unique selling proposition, and convey this information multiple times, because the meta description isn’t a place for subtlety. So, why bother writing unique meta descriptions if Google will display whatever it wants anyway? Meta descriptions, also known as search descriptions, are short pieces of text that describe your site’s content. Search engines like Google may also decide that your meta description isn’t suitable for the user’s search query and will generate their own, instead (more on that later) and so you’ll lose out on the chance to sell your brand in this space. In some cases, Google may rewrite your meta descriptions for display in their SERPs to better match their perception of a searcher’s intent.
If you are writing a meta description for a product page, you should provide information about the product’s features, benefits, and key stats. A page’s meta description tag is displayed as part of the search snippet.
Does meta description matter for SEO?
The idea here is that if you write an optimized meta description, it will help you rank higher in Google search results.
Are meta titles important for SEO?
How quickly the new page title is adopted depends, among other things, on how often the website is crawled. So, how do you write effective meta? This is your simple guide to crafting engaging meta titles and descriptions for maximum SEO impact. If changes are made to the title, these won’t be visible immediately and it can take a few days until the title is visible in the SERPs. To force Google to quickly update a meta title, reindexing the page using Google Search Console can help speed up the process.
What is the best meta description length for SEO?
The best recommendation for how long should a meta description be is to keep your descriptions somewhere between 150-160 characters total. According to the study conducted by Moz, the meta title character limit in Google Search results is close to 600 pixels.
What are SEO meta description words?
It’s important to present a good meta description for your own brand name as well as other search terms you might rank for, to let people searching for your brand know what you’re about. Eco-friendly toilet brand Who Gives a Crap does this with characteristic brand humour, promising to “Flush Poverty Down the Loo. It also advertises the wide range of brands available (500) with the added selling point of shoppers being able to catch up on the latest beauty trends on Feelunique’s website. They then set out the challenge that the brand has pledged to tackle – the fact that two fifths of the world’s population lack access to a toilet.
It combines practical detail (the types of products Boohoo sells along with the demographics it caters to) with a bit of brand flair (“you can totally do your thing in ). In some cases, Google may rewrite your meta descriptions for display in their SERPs to better match their perception of a searcher’s intent. This meta description from Feelunique manages to hit a number of key cosmetics-related search terms without it seeming too much like keyword-stuffing. It also gives a sense of the brand’s extensive, fast-updating range, and packages this all in a call-to-action.